Tell a clear story about the change you want to make

Explain the need with credible evidence and the perspective of the community you intend to serve. Avoid claims you cannot support.

Describe specific activities, the people responsible, and the resources required. Make the relationship between your budget and your plan easy to follow.

Define how you will measure progress and communicate results. Distinguish activities completed from outcomes achieved.

Allow time for another person to review clarity, completeness, and alignment with the funder’s instructions.